Asera provides the first hosted e-business application that enables companies to automate and accelerate the process of marketing, selling, and servicing products through their distribution channels. To compliment this unique position, we created a corporate identity representing both innovation and strength. The “A’s” in Asera are connected by an arch that expresses the accelerated speed in moving from channel to channel. Bright red suggests a powerful and original approach to e-business solutions. The spirited, dynamic logo is eye-catching, complemented by the simplicity of the sophisticated type treatment.