Brand Identity
Package Redesign & Production
Canoe Ridge Vineyards, one of Washington State’s most recognized wineries, came to us to evolve their packaging design system to better express the brand’s heritage and quality. An added challenge in the design process was moving from two tiers to three, thereby necessitating differentiation between each tier while tying all three together with consistent branding. The updated canoe and paddlers matured from the original design system to ensure a connection to existing retailers and consumers.
