Michael Osborne Design
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Beverage
Project Scope:

Brand Identity
Package Design & Production

Chateau Souverain


Simply put, this wine was invisible on the shelf. The bottle was faceted glass that actually had 16 sides, and the label so dark that it was hard to read in full light. Our revolutionary redesign utilizes a classic tapered bottle to improve the brand’s perceived value enabling Souverain to take a price increase for the first time in years.

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