Brand Identity
Package Design & Production
Illustration
Big Easy Blends came to us looking to redesign
their New Orleans Cocktails in a “go” pouch, with
the launch of their new less-calorie addition, Cordina Light. Our solution was to capture the essence of their New Orleans roots famous for its cuisine, jazz, and Mardi Gras festivities on the package. Another goal was to clearly differentiate Cordina Light from the full-calorie product.
To achieve this personification, we integrated a bright, exuberant color scheme with original artwork of “The Big Easy,” such as a jazz saxophone, the fictitious corner of Cordina and Bourbon Street sign, and “Mardi Gras” lettering. We also modernized the Cordina logotype and added the low calorie count at the top corner of the pouch.
