Driscoll's

We'd like to think that our recent brand identity and package redesign is part of the reason Driscoll's sells nearly one billion clamshells of berries each year! Our solution unifies and strengthens brand awareness, and greatly improves shop-ability of Driscoll’s "Berry Patch" displays in retail stores nationwide. The new design retained key brand and label design touch points such as the familiar triangle shaped label and the vibrant yellow and green background colors. Restructuring messaging hierarchy on the principal display panel in three languages was a key objective.
 
The new labels incorporate an illustration created
by Steven Noble, of a farmer in a field with, most importantly, an overflowing basket of strawberries, blueberries, blackberries and raspberries.