DVX

DVX by Mumm Curvee Napa is a premium California sparkling wine, specifically targeted to younger consumers who might be unimpressed by the more traditional label, yet have the money to spend on an upscale sparkling wine. A Nicole Miller original pattern on a silk overwrap adorns the closure, while the neck of the bottle features a matching charm. All these elements are combined to create a package that speaks to DVX’s target market -the young, savvy customer.