Gymboree’s primary focus is to provide children, parents, and communities around the world with products and services that enrich, support, and celebrate childhood. With this in mind, we created a new fun, flexible identity that reflects the company’s goal.
The new identity’s structure, colors, and hierarchy can be adapted to changing fashions, seasons, and trends. The broad range of colors and patterned used throughout the system generate excitement and interest.
Applications for the new identity include corporate business system and website, in-store packaging (shopping bags, gift boxes, hangtags, and woven labels), and clothing (buttons and tee-shirt design).