Hirsch

Hirsch Small Batch Reserve –an artisanally produced Kentucky Straight Bourbon Whiskey- had a very familiar problem: an outstanding best-of-class product with a label in serious need of a makeover.
 
Utilizing the existing glass bottle structure, our solution is inspired by vintage spirit labels, electric typography and decorative currency patterns. An engraving of a regal American Bald Eagle sits in the upper left corner, while an original image of the Bardstown Hirsch Distillery graces the bottom right corner.