Brand Identity
Package Design & Production
The nationally distributed Kettle Brand potato chip product line has earned the “best-of-breed” moniker in the snack category. Our design solution features solid color-blocking for differentiation across a wide array of bold, unique flavors, and a central band announcing the flavor name loud and clear. On shelf, the packaging creates a wall of color which clearly defines Kettle's territory in the snack aisle.
Subsequently, Kettle entered the tortilla chip category, introducing all natural Tias! in five festive flavors.
