Brand Identity
Packaging Design
Prismacolor art products include markers, color pencils, and pastel chalks, which provide unique color capabilities to both amateur and professional artists.
To convey this, we created a logo that uses a vibrant rainbow of color paired with a bold, modern wordmark. Black was used throughout the product line packaging and print materials as a dramatic backdrop to showcase the vivid range of color, and to convey the high-end, professional nature of Prismacolor’s art products.
Research revealed that artists prefer to see the actual art products they are buying, therefore illustrations of the products were incorporated into the design.
