As part of Sam's Club's focus on private brand offerings, three new category brands, Artisan Fresh, Daily Chef, and Simply Right, launched over a two-year period.
Artisan Fresh was developed as a fresh food offering, with products ranging from bakery to pasta, to popcorn and chicken. Daily Chef is shelf-stable and frozen food private brand. Simply Right spans the health and wellness category, providing healthy, personal, and wellness care products for the entire family.
Design scope included brand names, identities, and packaging design systems with the ability to cross a wide array of products and structures. New photography was created and managed under our direction.