Brand Identity
Package Design & Production
Archer Farms lived below the radar of their brilliant and merchandising folks until the strategic decision was made to focus on food and beverage. We revolutionized the Archer Farms packaging design system and created a wide array of food and beverage products.
We developed a thorough style guide specifying all aspects of the design system to ensure consistency across subsequent product introductions. To their credit, the in-house team at Target has been rolling out hundreds of products utilizing this system with the utmost concern for brand consistency.
The Archer Farms line of products system remains robust, extending to 2,000+ SKUs making it a billion dollar brand.
