TheatreWorks is a well-respected theatre company based in Mountain View, California. We were chosen to update the identity with the goal of attracting a younger audience to the theatre without alienating established theatre-goers.
The identity features a modern wordmark on colored, overlapping brush strokes. The two brush strokes can be any combination of nine different colors which gives the identity flexibility. Two bright colors might be used for a musical or comedy while two more serious colors would be chosen for a drama. The broad color palette also reflects the ethnically diverse range of actors and audience which TheatreWorks is known.